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Creation of the Tisséo prevention campaign

  • date 06.14.2023
  • type News
  • Formation Graphic Design

This year, students from the Graphic Design Cycle Pro in Toulouse took part in Tisséo Voyageurs' action plan to prevent and combat sexist harassment. This communication campaign is part of an overall plan that the travel company has been implementing for several years now.

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Graphic Design creative brief : Tisséo prevention campaign

date : March / May 2023  

Class : Cycle Pro Graphic Design

Teachers : Solène Da Piedade, Édouard Marpeau, Samuel Bonnet

Subject of the exercise

As a responsible citizen company, Tisséo Voyageurs embarked on an action plan in 2017 to prevent and combat sexist harassment.

Like other Transport operators, a series of measures have been taken to fight, on a daily basis, against all forms of violence in its spaces. One of its main priorities is to guarantee the safety of the thousands of passengers who use the transport network every day.

But it also aims to help change attitudes and perceptions, and even prejudices, about this type of behaviour.

Exercise instructions / constraints

As part of this project, the aim was to consider the issue by designing Tisséo’s future communication campaign on preventing such behaviour on public transport.

Educational objective

Using creative methodology to respond to a potential client and applying graphic tools to an institutional campaign.

Techniques used

Photoshop
Illustrator
InDesign