- date 06.14.2023
- type News
- Formation Graphic Design
This year, students from the Graphic Design Cycle Pro in Toulouse took part in Tisséo Voyageurs' action plan to prevent and combat sexist harassment. This communication campaign is part of an overall plan that the travel company has been implementing for several years now.
Graphic Design creative brief : Tisséo prevention campaign
date : March / May 2023
Class : Cycle Pro Graphic Design
Teachers : Solène Da Piedade, Édouard Marpeau, Samuel Bonnet
Subject of the exercise
As a responsible citizen company, Tisséo Voyageurs embarked on an action plan in 2017 to prevent and combat sexist harassment.
Like other Transport operators, a series of measures have been taken to fight, on a daily basis, against all forms of violence in its spaces. One of its main priorities is to guarantee the safety of the thousands of passengers who use the transport network every day.
But it also aims to help change attitudes and perceptions, and even prejudices, about this type of behaviour.
Exercise instructions / constraints
As part of this project, the aim was to consider the issue by designing Tisséo’s future communication campaign on preventing such behaviour on public transport.
Educational objective
Using creative methodology to respond to a potential client and applying graphic tools to an institutional campaign.
Techniques used
Photoshop
Illustrator
InDesign